Take Control of your company’s healthcare costs

If you’re looking for a strategic benefit advisor to provide truly innovative employee benefit strategies, educate, support and help you manage costs and mitigate risk, then look to BritePath. We’ve been told by many CFO’s and HR Directors that our approach is quite different than other insurance brokers. There’s a very good reason for that, we’re not a typical insurance broker. For nearly a quarter century, we’ve been providing customized benefit strategies for companies large to small…and everything in between.

Technology and the access to healthcare data has significantly improved in recent years. Analysis of that data makes it very clear that traditional benefit strategies are not effective in controlling health care spend or improving outcomes for patients. Using this data, our advisors sought out to develop a new benefit strategy that could help our members become informed health care consumers. Welcome to BritePath.

Components of a Britepath Plan

Benefit plans created with the BritePath strategy focus on the quadruple aim; enhancing benefits, improving outcomes, increasing member and employer satisfaction, lowering member out-of-pocket costs and the overall healthcare cost by 20 to 40 percent.

More importantly, these solutions increase member and employer healthcare and insurance IQ. Making them better equipped to navigate the complex healthcare system, avoid unnecessary and low-value care. The result is an informed healthcare consumer, a more appreciative employee and a new trajectory for your medical spend.

The Status Quo. Good Grief.

Traditional strategies to combat skyrocketing health insurance premiums focus on insurance premiums, making plan design concessions that pass higher out-of-pocket costs on to members and/or increasing member premium share. This is generally referred to as ‘Consumerism’ and it has failed. Whether intentional or not, the American healthcare and insurance markets are highly complex. Both are riddled with misaligned incentives and confidential contracts that leave employers and their members unable to make educated healthcare decisions regarding the quality or cost of care.

This strategy is reactive not proactive. It fails to address the underlying cause of skyrocketing premiums; claims. Claims accounts for 80 percent or more of a typical fully-insured or self-funded plan. Only when you take a closer look at the claims can you understand how employers throughout the country are lowering their costs by 20-40% while at the same time enhancing benefits and improving outcomes for their members. We like to call this a High-Performance Health Plan (HPHP).

Image credit (Employer Health Benefits Survey – 2019 Kaiser Family Foundation)

Elements Of A High-Performance Health Plan

At Group Planners Inc., we help employers customize a high-performance health plan that reduces healthcare spend while ensuring members receive best-in-class benefits.


Eliminates obstacles to value-based primary care


Empowers members to make informed healthcare decisions and rewards them with lower out-of-pocket costs


Provides members with resources to locate high-value care and lowest cost prescriptions


Reduces a company’s healthcare spend and as a result the insurance risk and premiums

The Health Rosetta is a blueprint for high-performance health benefits. It is a practical approach built on what successful purchasers do. This is an evolving ecosystem of brokers, advisors, consultants, doctors, attorneys, and a vast network of professionals that are committed to scaling healthcare solutions that have already been validated all over the country. BritePath is proud to be a part of the Health Rosetta.

The Health Rosetta accelerates adoption of simple, practical, non-partisan fixes to our healthcare system.

We help public & private employers and unions provide better care for 157 million Americans while reducing health benefits spending by 20-40%.


We simplify and illuminate the path to lower costs, better benefits, and improved outcomes


We vet an ecosystem of people, products, services, and places that make change possible.


We advance the Health Rosetta, the blueprint for high-performance benefits built to accomplish three goals.

Reduce costs 20-40%

Organizations that implement Health Rosetta style benefits sustainably outperform the status quo.

Improve quality

Keep people healthier and safer. Things like no deductibles on major procedures and unlimited, free primary care.

Better experiences

Improve the experience and increase satisfaction for patients, caregivers, families, clinicians, and others.