Meet Our Host
Lou is the original Benefit Optimization Officer.
Lou’s career in benefits has spanned 30 years. He has assisted thousands of employers navigate the complex world of Managed Care either directly or indirectly in his capacity as general agent. He has seen the deterioration of employer sponsored health plans orchestrated by the managed care delivery system.
These days he concentrates on his own agency, BritePath, where he is Founder and Chief Benefit Optimization Officer with a passion of helping forward-thinking benefit decision makers and their people transform their outdated health plans into a high-performance health plan that empowers the American Healthcare Consumer and elevates their companies.
Lou is proud to be a member of the Health Rosetta; an eco-system of forward-thinking advisors and solution partners that share his passion for helping people and businesses customize health plans that enhance benefits, improve outcomes, and reduce costs.
In addition to the Health Rosetta, Lou is a member of Aspirational Healthcare, the Talent Champions Council, the Forbes Business Council and recently became a member Free Market Medical Association.
Lou is the host of a LinkedIn Live show and podcast titled Benefits with Friends, as well as, the author of his upcoming book Managed Care: Wall Street’s Favorite Spectator Sport in which he focuses on how managed care groomed the American Healthcare Consumer and used the lack of data to construct a web of hidden profits, artificial costs and misaligned incentives.
What is the Benefits with Friends Podcast all about?
We recognize how complex healthcare and health insurance to the average consumer.
We also realize that the healthcare systems and insurer like it that way.
They make both huge profits due to a lack of transparency and inability of the consumer to make informed decisions.
This has resulted in excessive medical debt, skyrocketing premiums and unmanageable out-of-pocket costs.
It doesn’t have to be this way. but a few things need to happen to solve this complex problem:
- We need to eliminate the misaligned incentives.
- We need access to actionable data to make informed decisions.
- We need consumers to demand solutions and strategies that build high-performance health plans.
- We need to put the patient-doctor relationship first.
- We need patients to easily access the highest quality care available.
- Most importantly we need to elevate the IQ of the American Healthcare Consumer.
If you’re a benefit decision maker or business owner that wants to take control of your healthcare spend, then you’ve come to the right podcast.
Join us to learn how to transform your underperforming group health plan into a high-performance health plan capable of lowering costs by 25% or more.
Listen to Podcast
Transparency in healthcare isn’t just about revealing costs; it’s about empowering employers to navigate a complex system, save on inflated expenses, and truly prioritize their employees’ well-being. In this episode, Jamie Greenleaf discusses the complex world of fiduciary responsibilities within healthcare plans. She dissects and reveals the challenges faced
Paytient makes it easier for your employees to afford the care they need – regardless of their credit history. Lou and Chris discuss the impact skyrocketing out-of-pocket costs have on people financially and medically. Paytient is a simple plan addition that ensures members do not have to avoid necessary
Employers have a tremendous opportunity to take control of health care spending with the incredible growth of technology in the healthcare space. The recent legislation also increases the fiduciary responsibility of plan sponsors, and companies like Talon can unleash actionable data like never before. In this episode, Lou and
Marshall Allen is the second two-time guest of Benefits with Friends. He and Lou previously discussed his book “Never Pay the First Bill: And Other Ways to Fight the Health Care System and Win.” This time, the conversation focuses on Marshall’s project aimed at empowering the American Healthcare Consumer:
Consumerism in healthcare should empower patients to make better medical choices. Instead, it penalizes them with higher hospital prices when making bad decisions and forces them to acquire extremely costly services. Leo Wisniewski, Co-Founder and CIO at Health Cost Labs, does not want such unethical practices to thrive in